Within the framework of Plásmata, the exhibition taking place in Pedion tou Areos, Onassis Stegi commissioned us to develop a concept that actively engages the surrounding neighborhood and its local businesses. As part of this initiative, small businesses in the area are invited to create their own avatar, a “Plasma”: an imaginative digital alter ego developed through accessible, no-code tools. Each Plasma becomes an extension of the business’s identity, blending fiction, branding, and storytelling.
Through a hybrid journey that unfolds across both physical and digital space, visitors are encouraged to step beyond the boundaries of the park and explore the neighborhood. Following the traces of these Plasmas, they encounter local shops, their people, and the narratives that shape them. To support this process, we designed and led a masterclass on branding and narration at Esto Association’s studio, where participants developed the concepts and identities of their Plasmas. This workshop acted as an accelerator that equipped each business with the tools to articulate and embody its digital persona.
︎ Plasmata around Plasmata App
Creative Direction︎︎︎Esto Association, Maria Paneta
Co Production︎︎︎Onassis Stegi, Esto Association, Maria Paneta
Developers︎︎︎Elena Dimopoulou, Mihalis Nisiotis
