Within the framework of Plasmata exhibition inside the Pedion tou Areos park in Athens, Onassis Stegi commisioned us to come up with an idea that could participate the neihbouring businesses. As part of the initiative, small businesses in the area acquire their own avatar (also known as a “Plasma”), an imaginative digital alter ego designed with no-code tools.
Through a hybrid, physical and digital route, visitors of the exhibition exit the park with the goal of exploring the neighborhood around Pedion tou Areos and discovering its local businesses, its people, and their “Plasmas. Accelerator of this process to create the Plasma of each one was a masterclass on branding and narration that we gave at our studio with all the participant spaces.

︎ Plasmata around Plasmata App

Creative Direction︎︎︎Esto Association

Co Produciton︎︎︎Onassis Stegi, Esto Association

Developers︎︎︎
Elena Dimopoulou, Mihalis Nisiotis